WHAT IS AN ENTERPRISE ORGANIZATION?

An enterprise organization is a large organization that has or is in need of a new alliance program. Whether you need to launch a new program or reinforce your current program, Ready Hatch can help.

CREATING A PARTNER CHANNEL IS NOT ENOUGH.

Success comes with creating a partner community.

At Ready Hatch we help our clients develop durable partner programs while focusing on the enablement and nurturing of partners for success.

STRATEGY + PLANNING
Supporting agile program development with durable results.
RIGHT PARTNER PROGRAM
Identifying the RIGHT partners through the use of data and machine learning.
ACTIVATE ENABLEMENT PROGRAM
Go-To-Market workshops and programs for enablement of your key partners.
PARTNER GROWTH + SUPPORT
Compelling programs that incent your partners to sell your solutions.
EMERGING PARTNERS MATTER PROGRAM
Unlock the power of partnerships and get your lead engine turning.

OUR APPROACH TO PARTNER PROGRAMS

Cumbersome partner programs of yore are expensive and historically do not create the results organizations had hoped for. We see the symptoms of these programs all the time. Here is how you can tell if you have an old school partner program:

  • If you have a “come one, come all” program, chances are you are not engaging with the RIGHT partners and are wasting a lot of time on the wrong partners.
  • If you are not asking for your partners to have “skin in the game” you are limiting the perceived value of the program.
  • If your online systems are guilty of “portal sprawl” that stunts engagement and restricts consumption of critical partner information.
  • If you do not offer enablement and growth programs for going to market with your product you are not arming your partners with the information they need to succeed.

We work with organizations to develop lean, mean, partner machines. Our success comes with using our proven best practices, templates, and frameworks while advocating an agile approach to partner programs

HOW DO YOU FIND THE RIGHT PARTNERS?

We have developed a methodology and a data-driven application to help identify exactly who the RIGHT partners are for your organization.

  • Ready for your Solutions (Readiness)
  • Innovative (Open to new solutions)
  • Growth-Focused (Strong sales and marketing)
  • High Performers (They have the chops)
  • Transformative (Don’t mind tackling the hard stuff)

EMERGING PARTNERS MATTER PROGRAM

“59% of Best-in-Class organizations have active partner/channel efforts within their marketing and sales operations, while partner/channel capable organizations shorten sales cycles at 5.5x the rate while all others lengthen theirs, year-over-year.”

Aberdeen Group, 2017 Partner Channel Sales Study

No matter the size of your organization or what your offerings are, your corporate strategy should include a robust partner program. Through our work, we have come to realize that partners who can tie 60% or better of their leads to partner activities are able to maintain a minimal revenue growth rate of 35% annually.

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